DEEP PURPLE - SPLAT! DEEP PURPLE

Deep Purple are one of the few bands in rock history whose legacy continues to grow with every new chapter. With more than 120 million albums sold worldwide and a catalogue that includes defining records such as In Rock, Machine Head and Made in Japan, the band secured their place among the giants of rock music long ago.

Yet Deep Purple are far more than a legendary name. They remain a vital creative force, filling arenas around the world and showing that their music still carries the identity that made them unique from the very beginning. As Ian Gillan puts it, “Where we are now with this incarnation of Deep Purple feels very much like a ‘now’ version of Deep Purple as it was in the seventies.”

Once again, the band has teamed up with Bob Ezrin. Together, they have made an album that draws on the band’s classic sound without falling into nostalgia. Musically, “SPLAT!” is one of the hardest and heaviest Deep Purple albums in many years - recorded in true hard rock tradition, with the band playing together in the studio.

At the center of the record is a conceptual idea from Ian Gillan: “SPLAT!” deals with the end of humanity, or perhaps Deep Purple, not in any crude apocalyptic sense but as a metamorphosis beyond physical existence.

With this new album, the band continues an impressive streak of consecutive chart-topping releases and brings that momentum to audiences worldwide with the “SPLAT! World Tour”, featuring more than 80 shows across the globe in 2026.

All Deep Purple studio albums since 2013 have reached #1 in multiple countries, underscoring the band’s enduring global success and cementing their legacy as one of rock’s most iconic acts.

Worldwide media support including various cover stories
Band available for interviews
Strong album concept with a surreal storyline by Ian Gillan
Striking artwork by award-winning design studio Jekyll & Hyde
Release timed with an ongoing world tour
EPK with exclusive band interview and behind-the-scenes content
Official press pictures taken by iconic photographer Olaf Heine (Coldplay, Rammstein)
Physical singles (CD, 12” vinyl) in support of the album to be released