{"product_id":"various-artists-looking-for-the-magic-american-power-pop-in-the-seventies-national-album-d","title":"VARIOUS ARTISTS - LOOKING FOR THE MAGIC - AMERICAN POWER POP IN THE SEVENTIES [National Album D","description":"\u003cp\u003eComprehensive 3CD overview of the American power pop scene's evolution throughout the 70s.\u003c\/p\u003e\n\u003cp\u003eFeaturing the genre's major bands, cult names, hits, rarites and several previously unissued tracks.\u003c\/p\u003e\n\u003cp\u003eAlthough the power pop genre wasn't named and codified until late 1977, the sound and spirit had been slowly gathering steam throughout the decade. Surrounded by heavy metal and introverted singer\/songwriters, the likes of \u003cstrong\u003eThe Raspberries, Big Star, Blue Ash \u003c\/strong\u003eand \u003cstrong\u003eThe Wackers \u003c\/strong\u003espearheaded an early 70s return to the spiky, three-minute pop urgency of the mid-60s British Invasion bands.\u003c\/p\u003e\n\u003cp\u003eWhile only The Raspberries charted, such bands established a musical template that was adopted by a new raft of slightly younger acts including the \u003cstrong\u003eDwight Twilley Band, The Rubinoos \u003c\/strong\u003eand \u003cstrong\u003eShoes. \u003c\/strong\u003eThe tide had turned by the late 70s, with such names as \u003cstrong\u003eCheap Trick \u003c\/strong\u003eand \u003cstrong\u003eThe Cars \u003c\/strong\u003eachieving success as the American music industry embraced power pop as a radio-friendly alternative to punk.\u003c\/p\u003e\n\u003cp\u003eWhen \u003cstrong\u003eThe Knack \u003c\/strong\u003eemerged from nowhere to dominate the summer of 1979 with the single 'My Sharona' and the album 'Get The Knack', it was clear that the decade was ending with power pop established as a significant commercial proposition.\u003c\/p\u003e\n\u003cp\u003eA chronologically-arranged set, 'Looking For The Magic' traces power pop's development throughout the 70s as largely unsuccessful bands were afforded cult status by the burgeoning grass-roots fanzine network that nurtured them.\u003c\/p\u003e\n\u003cp\u003eAs well as featuring all of the aforementioned acts, we include the likes of \u003cstrong\u003eTodd Rundgren, Flamin' Groovies, Sparks, Ramones \u003c\/strong\u003eand the USA-based 1979 revamp of \u003cstrong\u003eBadfinger, \u003c\/strong\u003eone of the seminal prototypal power pop bands at the start of the decade. We also focus on a huge number of cult names and little-known acts, showcasing many tracks that were unissued at the time and even several cuts now gaining a first-ever release.\u003c\/p\u003e","brand":"CHERRY RED RECORDS","offers":[{"title":"3CD Box Set","offer_id":58504470659416,"sku":"TKM-44635","price":25.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4266\/0184\/files\/WMG_20260918_0836_083219_636_p_page_9_image_4_027.png?v=1789738471","url":"https:\/\/truckmusic.store\/products\/various-artists-looking-for-the-magic-american-power-pop-in-the-seventies-national-album-d","provider":"Truck","version":"1.0","type":"link"}